RECENT PROJECTS
MY LATEST WORKS AT A GLANCE
Designed for Re:Act 2024, a UTS partner; the No One Likes a Yapper campaign is a road safety campaign encouraging change by utilising the rise of Gen Z targetted marketing to promote behavioural change.
By integrating a term clearly aligning with the target audience, the campaign resonates with the generation to prompt engagement and therefore change.
Client
Re:Act 2024
Year
2024
Category
Campaign
UTS Partner
Sunday Harvest is an innovative startup revolutionising how greens are grown and consumed. By developing and automating highly efficient cultivation processes, they aim to make nutrient-dense, locally-grown greens accessible to communities across Australia and beyond.
In 2024, I developed a cohesive brand for Sunday Harvest, creating guidelines that covered a coherent brand strategy. The brand collateral explored their mission to cultivate fresh greens for a wider community.
Client
Sunday Harvest
Year
2024
Category
Design Strategy
Branding
The Hunter Valley – Stories Beyond the Grapevine is a speculative brand campaign design strategy that welcomes viewers to the Hunter Valley by bringing attention to the people and aspects of the valley that fall short of mainstream recognition.
Stories written by the community* are woven into place branding design through postcards, campaign posters, and social media tiles, encouraging the discovery of the valley's richness beyond the grapevines and wine production.
*All stories are speculative and written for this design project only.
Client
Speculative Only
Year
2024
Category
Place Branding