The Hunter Valley – Stories Beyond the Grapevine is a speculative brand campaign design strategy that welcomes viewers to the Hunter Valley by bringing attention to the people and aspects of the valley that fall short of mainstream recognition.

Stories written by the community* are woven into place branding design through postcards, campaign posters, and social media tiles, encouraging the discovery of the valley's richness beyond the grapevines and wine production. 

*All stories are speculative and written for this design project only.